一句话概括 – Amazon Prime Video plans to introduce advertisements into its TV shows and movies from early 2024 as part of its strategy to invest in high-quality content and generate additional revenue, with customers having the option to pay for an ad-free subscription at an extra cost, and the ad-supported version initially launching in the UK, US, Germany, and Canada.
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- Amazon Prime Video plans to incorporate advertisements into its TV shows and movies from early 2024.
- The ads will be “limited,” but specific details regarding their frequency and placement have not been provided.
- Customers will have the option to pay for an ad-free subscription at an additional cost.
- The ad-supported version of Amazon Prime Video will initially launch in the UK, US, Germany, and Canada.
- Amazon Prime Video aims to have fewer ads than traditional linear TV and other streaming providers.
细节
Amazon Prime Video has announced its intention to incorporate advertisements into its TV shows and movies from early 2024.
The decision is part of a strategy to continue investing in high-quality content and generate additional revenue.
The company has stated that the ads will be “limited,” but has not yet provided specific details regarding their frequency or placement.
Customers will be given the option to pay for an ad-free subscription at an additional cost, with the pricing details to be announced at a later date.
The ad-supported version of Amazon Prime Video will initially be launched in the UK, US, Germany, and Canada.
Other countries will follow later in the year.
The current price of Amazon Prime in the UK will remain unchanged in 2024.
This move follows similar strategies adopted by other streaming giants such as Netflix and Disney+.
Netflix offers a basic subscription plan with ads for £4.99 per month, while its premium tier remains ad-free at £15.99 per month.
Disney+ plans to introduce an ad-supported subscription plan in the UK for £4.99 per month.
Amazon Prime Video aims to have fewer ads than traditional linear TV and other streaming providers.
To ensure a smooth transition, Amazon will send an email to all subscribers with information on how to sign up for the ad-free option before the ads are introduced.
However, live events, such as sports broadcasts, will still include commercials even for those who upgrade to the ad-free membership tier.
The decision to introduce ads is driven by the need to increase revenue and offset rising production costs.
Amazon acknowledges that weaker subscription levels, influenced by financial constraints and production delays, have played a role in this strategic shift.
The company assures Prime members that they can still expect compelling value from Prime Video.
Analysts suggest that some customers may accept ads if they result in reduced subscription costs.
However, certain customers have expressed disappointment following similar announcements by other streaming companies.
Amazon, with its broader Prime package that offers convenience factors beyond streaming content, is expected to face fewer cancellations compared to its competitors.
Prime members do not need to take any immediate action, and the price of Prime membership will not change in 2024.
The additional cost for the ad-free option will also apply to Prime members in the US, Germany, Canada, France, Italy, Spain, Mexico, and Australia.
Pricing details for these countries will be announced at a later date.
Amazon Prime Video’s decision to introduce ads in 2024 aims to enhance content investment while providing customers with the choice of an ad-free experience for an additional fee.
The company intends to maintain a balance between advertising and viewer satisfaction, ensuring Prime Video continues to deliver compelling value to subscribers.
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| 英国独立网站 |
|---|
| – Amazon Prime Video will start showing ads on its TV programmes and films from next year – |
| The ads are part of a move to continue investing in compelling content and increase investment over time – Amazon promises that the ads will be “limited” but does not provide specific details on how and when they will appear – Customers will have the option to pay for an ad-free subscription at an additional cost, with the price to be announced later – The ad-supported version of Amazon Prime Video will be rolled out in the UK, US, Germany, and Canada in early 2024, followed by other countries later in the year – |
| The current price of Amazon Prime in the UK will not change in 2024 – Netflix and Disney+ have already announced ad-supported versions of their memberships – Netflix offers a basic subscription plan with ads for £4.99 per month and a premium tier without ads for £15.99 per month – Disney+ will introduce an ad-supported subscription plan in the UK for £4.99 per month – Amazon Prime Video aims to have fewer ads than linear TV and other streaming TV providers – Amazon will send an email to subscribers with information on how to sign up for the ad-free option before ads are introduced. |
| 英国独立网站 |
|---|
| – Amazon Prime Video will introduce advertising during shows and movies in early 2024. – Members of Amazon Prime can pay $2.99 per month in the U.S. to have an ad-free experience. – Limited advertisements will be shown to support investment in content. |
| – Advertisements will initially be introduced in the U.S., U.K., Germany, and Canada. – France, Italy, Spain, Mexico, and Australia will follow with ad integration later in the year. |
| 天空新闻网 |
|---|
| – Amazon Prime Video customers will have the option to watch adverts or pay more to remove them starting in 2024. – Live events, such as sports, will still include commercials even for those who upgrade to the ad-free membership tier. |
| – Amazon is implementing these changes to increase revenue and offset rising costs. – Similar changes have been made by streaming rivals Netflix and Disney. |
| – |
| The decision is a response to weaker subscription levels due to financial constraints and production delays. – Amazon aims to have fewer ads than linear TV and other streaming providers. |
| – Prime members do not need to take any action, and the price of Prime membership will not change in 2024. |
| – Amazon will offer a new ad-free option, and the price will be announced later. |
| – Prime members will receive an email with information on how to sign up for the ad-free option. |
| – |
| The additional cost will also apply to US, Germany, Canada, France, Italy, Spain, Mexico, and Australia. |
| 英国广播公司 |
|---|
| – Amazon plans to introduce advertisements to its Prime Video streaming service in 2024 to generate more revenue for content creation. – UK Prime customers, as well as those in the US, Germany, and Canada, will start seeing ads in early 2022 unless they opt for an “ad-free” subscription at an additional cost. – Amazon assures that Prime Video still offers “compelling value” despite the introduction of ads. |
| – Similar moves have been made by competitors like Disney+ and Netflix. |
| – Ads will be introduced in France, Italy, Spain, Mexico, and Australia later in 2024. – |
| The “ad-free” subscription tier will cost an additional $2.99 per month for US Prime subscribers. |
| – Pricing for other countries will be announced later. |
| – Currently, a Prime subscription in the UK costs £8.99 per month or £95 per year. |
| – Amazon states that limited advertisements will be included in Prime Video shows and movies in the UK starting in 2024 to continue investing in content. |
| – Customers have expressed disappointment following similar announcements by other streaming companies. |
| – Analysts suggest that some customers accept ads if it reduces the cost of the streaming plan. |
| – Amazon is less likely to face cancellations due to its broader Prime package, which offers convenience factors beyond streaming content. |
| – Amazon aims to have fewer ads than linear TV and other streaming providers. |
| – Prime members will be notified a few weeks before ads are introduced and will be shown how to sign up for the ad-free option. |
| – Live event broadcasts, such as sports matches, will still include ads even for those with the ad-free option. |
| – Analysts have observed a decline in paid-for video streaming subscriptions in the UK, with people seeking alternative ways to manage the rising cost of living. |
| – Ad-supported tiers have become standard in the streaming industry, setting the stage for Amazon’s move. |
| – Some find it unusual for Amazon, known for its customer-centric approach, to introduce ads to a service that has seen a significant price increase since its launch. |
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