One sentence summary – JBS SA, the world’s largest meat company based in Brazil, is advocating for a mandatory government program to track cattle raised for beef in order to prevent deforestation, which is a significant contributor to climate change and poses a threat to global climate targets; however, concerns have been raised by environmentalists about the company’s commitment to sustainable practices and its potential listing in New York.
At a glance
- JBS SA, the world’s largest meat company, advocates for a mandatory government program to track cattle raised for beef to prevent deforestation.
- Cattle ranching is a significant contributor to deforestation in the Amazon rainforest, posing a threat to global climate targets.
- JBS CEO Gilberto Tomazoni believes a national mandatory traceability system is the only solution to address deforestation in Brazil.
- JBS claims to use satellite geo monitoring and blockchain technology to track its direct and indirect cattle suppliers and prevent deforestation in its supply chain.
- Environmentalists have expressed concerns about JBS’s plans to list shares in New York due to potential impacts on deforestation and climate change.
The details
JBS SA, the Brazil-based world’s largest meat company, has advocated for a mandatory government program to track cattle raised for beef.
This, they believe, is necessary to prevent deforestation.
Cattle ranching, along with land clearing for timber or crops, is a significant contributor to deforestation in the Amazon rainforest.
This deforestation poses a threat to global climate targets.
JBS CEO Gilberto Tomazoni has stated that a national mandatory traceability system is the only solution to address deforestation in Brazil.
Currently, there is no national program for traceability in the country.
Brazil is the largest exporter of beef globally.
Most deforestation in the country is attributed to criminal activities within its beef industry.
In an effort to combat this issue, JBS claims to use satellite geo monitoring and blockchain technology.
These technologies are used to track its direct and indirect cattle suppliers.
The aim is to prevent deforestation in its supply chain.
However, environmentalists have expressed concerns about JBS’s plans to list shares in New York.
These concerns are due to potential impacts on deforestation, climate change, and other issues.
The activist group Global Witness has linked forest destruction in Brazil to JBS’s supply chain.
They claim that for every $1,000 invested in the company since 2010, approximately one soccer field of forest has been destroyed.
In response, JBS has stated that its listing proposal would improve corporate governance and transparency.
This would be achieved by adhering to SEC standards.
JBS also announced that by January 2026, only producers registered in their blockchain tool will be able to do business with the company.
This move further emphasizes their commitment to preventing deforestation.
A previous audit conducted by Brazilian prosecutors found that nearly 17% of the cattle purchased by JBS in the Amazon rainforest region allegedly came from ranches with irregularities.
These irregularities included illegal deforestation.
JBS claimed that the issues leading to these purchases have been resolved.
This incident highlights the challenges in ensuring a deforestation-free supply chain.
JBS recognizes the urgent need to address deforestation.
They believe that a mandatory traceability system is the most effective solution.
However, concerns from environmentalists and previous incidents raise questions about the company’s commitment to sustainable practices.
The potential listing in New York adds another layer of scrutiny.
Stakeholders are evaluating the company’s efforts to combat deforestation and improve transparency.
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| reuters.com |
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| – JBS SA, the world’s largest meat company based in Brazil, believes that a mandatory government program is necessary to track cattle raised for beef in order to prevent deforestation. – Cattle ranching, along with land clearing for timber or crops, is a major driver of deforestation in the Amazon rainforest, which poses a threat to global climate targets. – JBS CEO Gilberto Tomazoni stated that a national mandatory traceability system is the only solution to address deforestation in Brazil, as there is currently no national program for traceability. – Brazil is the largest exporter of beef globally, and the country’s beef industry attributes most deforestation to criminal activities. – JBS claims to use satellite geo monitoring and blockchain technology to track its direct and indirect cattle suppliers and prevent deforestation in its supply chain. |
| – Environmentalists have expressed concerns about JBS’s plans to list shares in New York due to potential impacts on deforestation, climate change, and other issues. – Activist group Global Witness has linked forest destruction in Brazil to JBS’s supply chain, stating that for every $1,000 invested in the company since 2010, approximately one soccer field of forest has been destroyed. |
| – JBS has stated that its listing proposal would improve corporate governance and transparency by adhering to SEC standards, and by January 2026, only producers registered in its blockchain tool will be able to do business with the company. – A previous audit by Brazilian prosecutors found that nearly 17% of the cattle purchased by JBS in the Amazon rainforest region allegedly came from ranches with irregularities, including illegal deforestation. |
| JBS claimed that the issues leading to these purchases had been resolved. |
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