One sentence summary – EA Sports has rebranded its popular FIFA game franchise as EA Sports FC, aiming to create a more inclusive gaming experience by prominently featuring female football stars in the popular Ultimate Team mode, in an effort to combat online harassment and encourage more people to watch and support women’s football.
At a glance
- EA Sports has rebranded their latest release, EA Sports FC, dropping the FIFA branding for the first time since 1993.
- The rebranding aims to create a more inclusive and diverse gaming experience.
- The popular Ultimate Team mode prominently features football’s biggest female stars.
- Research shows that almost half of women who play games have encountered abuse or harassment in online gaming spaces.
- Football Manager has also announced plans to incorporate women’s football into their game next year, highlighting the importance of diverse representation in the gaming industry.
The details
EA Sports, the publisher of the popular FIFA game franchise, has announced a significant rebranding of their latest release, EA Sports FC.
For the first time since the game’s debut in 1993, the FIFA branding has been dropped.
The rebranding aims to create a more inclusive and diverse gaming experience.
This is achieved by prominently featuring football’s biggest female stars in the popular Ultimate Team mode.
Lisa Manley, a prominent FIFA player with a substantial following on platforms like Twitch and TikTok, has been a notable figure in the gaming community.
Despite her success, Manley has faced persistent sexist abuse and harassment while playing online.
This issue is not unique to Manley.
Research indicates that almost half of women who play games have encountered similar abuse or harassment in online gaming spaces.
Female stars have been included in FIFA since 2015, but their representation has been limited.
Their roles have been confined to minor modes that are not widely utilized by players.
This lack of prominence and accessibility has hindered the ability of women’s football to gain widespread recognition within the gaming community.
The inclusion of football’s leading female stars in EA Sports FC marks a significant positive step.
This move is expected to encourage more people to watch women’s football matches.
This could lead to increased exposure and support for the sport.
The positive momentum for women’s football in gaming doesn’t stop with EA Sports FC.
Football Manager, another popular football management simulation game, has also announced plans to incorporate women’s football into their game next year.
This continued effort to expand representation within the gaming industry highlights the importance of providing diverse role models and opportunities for female gamers.
Game publishers are implementing artificial intelligence (AI) tools to monitor hate speech and protect players from abuse.
These proactive measures aim to create a safer and more welcoming gaming environment for all players.
The rebranding of EA Sports’ FIFA game as EA Sports FC, accompanied by the inclusion of female stars in the popular Ultimate Team mode, represents a significant milestone.
The presence and visibility of women’s football in mainstream gaming titles like FIFA and Football Manager are crucial for fostering acceptance.
This encourages more individuals to engage with women’s football.
Efforts to combat online harassment through the use of AI tools further contribute to creating a safer and more enjoyable gaming experience for all players.
Article X-ray
Here are all the sources used to create this article:
A group of diverse pixelated soccer players, with a mix of genders, celebrating together on a virtual soccer field.
This section links each of the article’s facts back to its original source.
If you have any suspicions that false information is present in the article, you can use this section to investigate where it came from.
| news.sky.com |
|---|
| – Lisa Manley is one of England’s best FIFA players and has attracted a large audience on platforms like Twitch and TikTok. – |
| Despite her success, she still faces sexist abuse and harassment while playing online. |
| – Research shows that almost half of women who play games have faced abuse or harassment online. |
| – EA Sports has rebranded its FIFA game as EA Sports FC, marking the first time the FIFA branding has been dropped since the game’s debut in 1993. – |
| The game will now include football’s biggest female stars in the popular Ultimate Team mode, making it more inclusive and diverse. |
| – Female stars have been in FIFA since 2015 but have been restricted to minor modes that players don’t often use. |
| – Lisa Manley believes that the inclusion of women in the game is a positive step and will encourage more people to watch women’s football. |
| – Football Manager has also announced that it will add women’s football to the game next year. |
| – Representation in games is important, and more female role models in esports and streaming are needed. |
| – Lisa Manley expects abuse every time she plays, but believes that greater prominence for women in games like FIFA is a step towards acceptance. |
| – Game publishers are implementing AI tools to monitor hate speech and protect players from abuse. |
English 
Portuguese 
Turkish 
Chinese 
German